When the New Jersey Coalition of Automotive Retailers (NJ CAR) launched a special fundraising initiative in 2014 to support children from our area being treated at The Valerie Fund Children's Centers, they might have predicted it would turn into one of their biggest industry-wide charitable efforts ever, raising over $2 million. After all, the franchised car and truck retailers they serve have long been champions of philanthropy and The Valerie Fund’s mission to support children with cancer and blood disorders resonated with so many. More than 200 dealerships throughout the state embraced the campaign over the years. In the showrooms, salespeople were kind enough to share their enthusiasm with customers who were made aware of the dealerships’ donations following their test drives and vehicle purchases. Some manufacturers also matched those contributions.
